To cash in on the publicity about the controversy Jade Goody’s racial slur raised at the Big Brother reality show, Indian Tourism decision to invite her is an attempt to attract the global tourists attention.
‘Incredible India’, the media campaign for attracting international tourists in an open letter says,
Dear Jade Goody. Once your current commitments are over, may we invite you to experience the healing nature of India. Being one of the world’s oldest civilisations, our land is one where the ancient and the modern co-exist and a multitude of religions live in harmony.
Turning the negative publicity generated by Goody’s racist remark on fellow contestant Shilpa Shetty at the popular reality show into an opportunity, the Indian tourism expects to increase tourists interests in knowing the country better and hopes to translate into better arrivals this winter.
To enhance its image as a spiritually refreshing healthcare destination the advertisement also tells Goody
As a beauty therapist, you may be especially interested in visiting one of the many spas where you can cleanse your stresses away, enjoy yoga in the land that invented it and experience Ayurvedic healing which promotes positive health and natural beauty.
Goody is also very keen to visit India and wants to change her negative image in India. So, I think goody should be provided with this opportunity. Moreover, this effort to boost Indian tourism is beyond doubt praise worthy as it also shows well-known Indian mellowness to deal with racism. However, nothing can be predicted about the response of Indian public on the arrival of Goody.
