Probably the pressure of hectic lifestyles is pushing women towards seeking holidays for personal development and spiritual growth rather than taking on adventure. Getting closer to nature seems to be a significant part of this trend.
Wild Women Expeditions (WWE), Canada’s largest outdoor adventure company for women, notes a shift in the women’s travel market from adventure travel towards personal growth and wilderness retreats. The company has been tracking sales trends since 1991.
Wild Women Expeditions own web stats seems to be telling a similar story: since the launch of their 2007 season online six months ago, hits to their Retreats page are outstripping hits to their Paddling plus Hiking pages combined.
Ken Johnson, founder of the popular site Retreats Online, estimates that of his online users 75% are female. Retreats Online has a special women’s retreats section and in the past 3 years he has noted an increase of 100% in traffic to that section.
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In such a scenario the best bet for those selling adventure to women travellers, would be to combine some yoga stretches after hard day’s adventure trip.
Source: PR web
